How will Black Friday 2020 work?


It’s true that challenges present an opportunity for innovation, this is indeed what we’ve seen since we were hit by the COVID-19 pandemic earlier this year. The biggest and most anticipated shopping sale of the year (Black Friday) has changed a lot over the years and many are wondering what it will look like and how it will work this year?

Much like everything we’ve known has changed, things are definitely bound to be different this November as we navigate a world that isn’t safe for a crowd of people to be in an enclosed area. In a MyBroadBand article it is predicted that Black Friday spending as a whole will decrease in 2020 compared to last year. It’s stated that this will specifically be for in-store shopping.

COVID-19 has altered our way of living. Home is now more than the place where the heart is but indeed the centre of our lives as the place where we live, work, socialise and educate our children. The impact on Black Friday therefore, is that we are likely to see a shift towards items that have longevity, as consumers look for items that make home more comfortable this year - and this could range from furniture to appliances, consumer electronics, home entertainment systems, gym equipment and more, as even under Level 2 social distancing is still encouraged and prescribed.

Here’s Teljoy’s round up on what will be different this Black Friday:

1. Say goodbye to in-store shopping: It’s hard to imagine in-store shopping as we know it. Online shopping will definitely reign supreme with even better deals online.

2. The rise of drive-thru and pick up shopping: One of the biggest shopping changes to come about during the COVID-19 pandemic is the surge of pick-up options. Black Friday will be no different.

3. Increase in online traffic: It’ll be like you’re really at the store! Plan ahead, make a list of the big ticket items that you want and be quick to add them to your cart and check out make sure they don’t go out of stock before you get your hands on them.

4. Better deals: The year 2020 sucks! But an online Black Friday is sounding better and better. You’re likely to get bonus deals that you don’t even have to leave the couch for.

5. Unlimited: Black Friday is going to be a month long event this year. Get your budget ready as online shopping has no limitations. 

6. Shopping on ‘The Gram’: If you’re always on the platform I’m sure you’ve bought something from a post or ad you’ve seen. Black Friday deals will be all over your social feeds. Whether on the brands explore pages or on your favourite influencers.Make use of those promo codes guys!

How should you shop for Black Friday?

In addition to preparing for more online sales, here are some tips to snag the best deals online while staying safe and social distancing:

  • Preparation is key, so be sure to sign up for the email lists from your favorite retailers. It’s easy to do, as most brands allow you to sign up right on their website.
  • You’ll also want to shop early and act fast to ensure you get the deals you want. With more retailers offering Black Friday-style savings throughout November, you’ll need to be ready to complete your order. Also, keep in mind that these deals are often available only for a limited time and in limited quantities, so it’s important to be a decisive shopper.
  • Don’t forget to keep your eyes peeled for promo codes and free delivery.
  • Finally, don’t forget to do your research before checking out. When you shop online, it’s easy to see product reviews and price comparisons among retailers. It’s a great way to make sure you get the product you want for the best price.

What Black Friday deals can you expect?

We know consumer electronics such as televisions are always popular, as well as the big ticket essential items, such as fridges, washing machines, dishwashers and kitchen items, because one can pick up big discounts on these. It’s likely that these will be popular again, as well as anything that helps to make the home - the new centre of our universe - more practical and a happier space to be in.

This year, these classic crowd-pleasers will also be joined by new favorites, inspired by our new lifestyles in 2020. We’re all spending more time at home, so more loungewear wear deals and overall home furniture, electronics and appliances. More people are working out at home and working from home, so don’t be surprised to see deep discounts on gym and office equipment.

The ease, convenience and safety of online shopping really came under the microscope during lockdown, which is a good thing. The retailers that want to retain competitive (and relevance) will need to ensure their online offering matches their traditional offering. And make sure their IT systems can handle the traffic and their distributors can get it to customers in a timely manner. Black Friday carries an element of instant gratification, which we are desperately looking for this year. Remember, because of the volumes retailers will experience, try and practice patience as there may be a longer delivery time depending on the product and where you want the delivery.