About US



1969. Man walked on the moon for the first time. The Boeing 747 made its maiden flight. The Brady Bunch was broadcast for the first time on ABC. South Africans couldn’t watch it on TV though because no such thing yet existed in our country. Theo Rutstein, founder of Teljoy saw an exciting business opportunity that changed all that. Teljoy was founded in June 1969 and launched with a campaign that gave people the opportunity to book a television for rent when TV eventually came to South Africa. After much deliberation and perseverance, TV was allowed in South Africa. Teljoy and its founder Theo Rutstein installed the very first TV set in South Africa in December 1974. Teljoy was the very first company in the country to supply TV sets commercially in South Africa.

A few decades later and Teljoy still offers fantastic benefits in rental and Rent To Own options. We have added kitchen appliances, gaming and computers to our product range. With dedicated staff, enthralling product offerings, fantastic benefits and excellent service, Teljoy prides itself in truly being the better way to get the things you want. We seek to give people the opportunity to get things that they want within a budget that they can afford. Teljoy makes products accessible to customers on terms that meet their needs and in a way that is convenient to them. In addition to getting the things they want in an easy, affordable manner, Teljoy customers enjoy a whole list of benefits.

We understand that we live in an age where people’s lives are volatile and people don’t always know what their circumstances will be in the future. Teljoy aims to give people the option of living the life they envision without having to go through stressful measures to do so. We promote healthy financial situations which result in stress-free living and above all; quality of life.

Every single Teljoy employee strives to go the extra mile to ensure customer satisfaction. We take the utmost care in selecting good quality products that people want and provide value for money. Teljoy is a household name that you not only can trust, but rely on too. Our ultimate goal is a happy customer.